Archive for September, 2010

Best Model For The Networks: Apple TV v Hulu

September 24th, 2010

This is a departure from my normal subject matter but I think it is interesting.

Much has been made of the networks rejecting Apple’s $.99 price point for TV show rentals. So I tried to figure out how much they would have to charge an advertiser on Hulu to make the same amount.

The Apple TV (because believe it or not, some people live in a cave): The Apple TV is a device that you plug into your TV and your internet connection. It allows you to view content purchased form Apple on your TV.

Question: What CPM (cost per thousand impression) does a media creator (ie ABC, NBC, ect) have to demand to do better than renting their shows from .99 on the Apple TV?

Assumptions:

  • 2 people watch the same screen, meaning there are two impression for every sale.
  • There are an average of 8 ads in an hour long show on Hulu.
  • The media creators make similar percentages from Hulu vs Apple, thus I will not calculate. (a .99 iTunes download yields .80 to the media creator/network).

Calculations:

  • Target Value per Impression $.99 divided by the 2 people watching = $.495.
  • Number of ads shown during play 8.
  • .495 cost per impression / 8 advertisers = .0618 cost per impression per advertiser
    .0618 cost per impression per advertiser * 1000= 61.87 CPM

  • CPM needed from each advertiser to beat Apple TV $61.87.
  • Just for fun: the effective CPM in the Rental model is $495.

Comparison:

  • A 2010 Superbowl ad costs around $2.6 million and will probably yield around 90 million impressions. This is a CPM of $28.88.
  • If you want to reach a really niche audience Revision 3 podcasts go for around $32 CPM.
  • Google TV advertisers can get cable inventory for around $3-$4 CPM, granted those may not be the latest and greatest shows.
  • Either way the media companies are not going to get anywhere near the $.99 value per rental from an advertising model.

I guess I don’t understand the thought process over at the networks. It seems from my calculations they would want to push all their sales thought the Apple TV, rather than via advertising models. I would hope the media companies would come out and explain their thought process, you would think they owe it to their shareholders. As well as the tech savvy such as myself who look on this as knee jerk reactions from media dinosaurs.

iPod Ninja

September 24th, 2010

http://www.cultofmac.com/introducing-ipod-ninja-dangerously-cool/60441

“iPod ninja fits into that sweet spot between the iPod touch and a small handgun,”

All it needs now is a touch screen.

Tactical Fail

September 22nd, 2010

Via FailBlog

That could turn deadly fast. Remember people keep your harness high and tight on your hips.

24 Hour Pack Test

September 21st, 2010

Going to the famous Wind River 24 Hour Pack Test means handing yourself over to their (un)tamed wilderness expert.

Some say his permanent residence is a fur limb hut,
and that he is a Search and Rescue god on earth,

All we know is his name is John Carlson.

If you don’t watch Top Gear that joke might be lost on you. Anyway, the 24 Hour Test. Basically the idea is to find out what works and does not work with your pack while putting you though the grinder. During the test I was meandering between varying levels of discomfort, while evaluating how much I really wanted to be in Search and Rescue. Now that I have had time to reflect, it was hard but a lot of fun.

As far as training we got to do helo training with the Coast Guard (practice loading and unloading with the blades running as well as sending and receiving the basket), high angle rescue (that left me with some bruises), high angle recovery, night navigation and shelter building among other odds and ends along the way.

For posterity I will list some of my learnings.

Taking notes: So you have waterproof paper? You using a pen? I was trying to take notes in the rain, the ink never make it to the page, it just ran away. Next time pencil.

Shelter: So you think that you will bust out a fancy fur limb shelter? You know how much work that is? Also do you really have the energy when its 1:30AM and you have been running hard since 12:00PM, oh and you are getting hammered by the rain? Have a plan for instant shelter. A tarp is not optional.

“There is no such thing as bad weather, just bad clothing”: Striking the right balance between keeping your sweat off you and keeping the rain off you is a challenge. I learned this time its better to be sweaty than getting rained on. It does not take very long for my quality thermals to wick the moisture away. But if you are getting soaked from the outside, there is no getting ahead of that.

Navigation: You might be with someone who has more SAR experience than you. Watch your map and compass and gps and if you think your navigator is headed in the wrong direction, work it out before you get lost. We did not get lost because we worked out the problems before hand. Along those lines. When using your compass make sure there is nothing interfering. Three times I caught my partner sighting in while holding a surefire or GPS right next to the compass, ya that Fs the readings.

Gloves: They are going to get wet, be prepared.

Food: You have to fuel the machine. Make sure you have enough snacks. I did not have time to eat until really late.

Think that is all for the moment. I will probably think of more later.

Worth A Look

September 17th, 2010

Fascinating pictures of nuke explosions.

Portland Gun Show

September 13th, 2010

I have mixed feelings about the Portland Gun Show. Normally its all the local gun dealers hawking their wares at retail prices, this was no exception. The difference this time was all the cool and new was available to play with. We got to handle the ACR enhanced and the SCAR, among other nifty firearms.

I also found my next gun. The Sig p238 HD. For $599 you get a pocket sized, all steel, night sights, 1911. Sure you can get LCP for $300 but who wants to practice with that poly turd turned firearm?

Groupon

September 9th, 2010

Unless you have been living under a rock, you have probably heard about Groupon. Just in case you are under a rock. Groupon is a place where you can buy gift certs for half off. They offer a w00t style deal of the day. Its a great way of eating at some trendy places for cheap.

New toy for the gym.

September 8th, 2010

Faking Facebook Places Location

September 7th, 2010

People all over have been making a fuss about Facebook’s new “Places” feature. While most whiners have been complaining that “Facebook is not watching them” or its “an invasion of privacy” I have been traveling the world.

According to Facebook I have been to:

  • Everest Summit
  • The White House
  • Rio de Janeiro
  • Pont d’Iena
  • Moscow Kremlin
  • Apple HQ

All in around about a week. Now as you have probably guessed, I have not actually visited these places. I just told Facebook I had.

Facebook won’t just accept that you are somewhere, you have to trick it. So here is how to hack Facebook Places.

  1. You will need Firefox. If you are using IE, stop now and go have random intercourse with strangers, that is probably safer.
  2. Download User Agent Switcher Add-on for Firefox. This allows you to make FF pretend to be an iPhone, thus redirecting you to Facebook’s mobile site.
  3. Open notepad or your favorite text editor and create a document that says this:
    {"location":{"latitude":37.33182,"longitude":-122.03118, "accuracy":20.0}}
    You should be able to see where the lat and long go. Edit to your heart’s content.
  4. Name your new document whatever you want
  5. Next type “about:config” into the address bar. You will be asked if you know what you are doing. In my case the answer is “no”, but I say I do anyway.
  6. Type: “wifi” into the filter box. You are looking for the Preference Named “geo.wifi.uri”
  7. Double click on the “geo.wifi.uri” preference and point it toward your document. (Tip: because I like to cut and paste, I clicked on my document and opened it in FF, then cut the location from the URL bar and into this preference, thus no typos.)
  8. OK, now its time to have fun. Using user agent switcher set your user agent to iPhone 3.0.
  9. Go to “facebook.com”
  10. Click the places option
  11. FireFox should be asking you if you want to share location, click “share”.
  12. Continue with the check in like normal

Now Facebook does have some logic to prevent people like us from globe hopping. So I have been updating this every day or so. Also Firefox seems to have cashing issues with the Facebook places. If you place is not updating, first go to Google make and click the blue find me button. If it shows you in your faked location, mission accomplished, if not you screwed something up and should review the above directions. If the Google maps thing works and you are still having problems, restart Firefox.

Pretty Cool, Pretty Easy. Have fun messing with your friends.

Moral of the story, Facebook is not invading you privacy you just need to control what you put out there.

Dam You Steve Jobs

September 1st, 2010

Your new touch screen iPod Nano is to good to resist. It will be the perfect replacement for my beat up, trusty, second gen shuffle.


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